No matter where you are in the world, social media has a significant impact on marketing. Social media platforms have changed the way people connect and interact. These platforms are also being used by companies to promote their businesses.
Thailand’s online marketing agencies use social media platforms to promote and increase conversions. Do you know what the best and top Facebook advertising agency is? Let’s find out. By analyzing three major parameters, we will be able to explain why the best social media agency prefers Facebook ads more.
The successful influencer marketing agency in Thailand has turned its attention to Facebook advertising with the growth of Facebook. It is impossible to ignore this medium of advertising due to its sheer popularity. Small businesses to industry leaders use this platform.
Only Facebook generated $17 billion in revenue from advertising in the third quarter of 2020. Even in a pandemic situation, it is the best way to communicate with people. User data available on Facebook can be used to target audiences and generate more leads.
As a result of WhatsApp’s acquisition and the introduction of Messenger, businesses have more opportunities to reach and target the potential audience.
An engagement rate in Facebook is defined as the percentage of users who have viewed a post, shared it, commented, liked, or reacted to it. Therefore, the engagement rate shows how meaningful your posts have been to people. Although it may not seem important to users, it is a valuable opportunity for businesses to learn more about their potential buyers.
As a result, top digital agencies around the world place more emphasis on Facebook engagement scores. Users who scroll on the post and read and react to your post indicate who is interested and gives you a clear idea of how to target your marketing efforts.
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Trends for mobile devices
Everyone has a smartphone, and it is becoming more and more of a necessity for many people. Thus, it opens up a wide opportunity to reach billions of people. Additionally, it launched the Messenger app in 2013, and it has 1.3 billion monthly users.
In 2014, it acquired WhatsApp and expanded its user base. Studies indicate that an average person spends at least four hours per day on their smartphones. Facebook, Messenger, and Instagram take up the lion’s share This time was spent on WhatsApp. Over 80% of the day is spent on these three applications.
Globally, Facebook is the most popular app. Therefore, the best digital agencies take advantage of this opportunity to grow their user base.